Better Together

In late 2013, Microsoft OneNote tasked Watts with creating a video advertisement informing the public of the linked functionality that OneNote and the Bing Food and Drink App share.  

I wrote the following script for this assignment.  I based the script on one of my central beliefs: If people aren’t good at something, it's not because they are incapable of becoming proficient at it, it’s because they are uninformed on how to become proficient at it.  The goal of this script was to show, in a humorous and relatable way, that OneNote and the Bing Food and Drink App empower all users—even the seemingly incapable ones—to become experts by helping them easily gather, organize, and share important information.

Original Script:

This is Brandon and Becca Richardson.

And this is Brandon’s family, the Richardsons

--every member of which would promptly inform you that Brandon and Becca can’t cook.
But they’d add that it’s not so much that Brandon and Becca can’t cook...

as it is that they don’t know...

what to cook,
how to cook,
what to pair
what to get,
what this is,
what that is,
just how much,
or
when it’s time.

But they are all wrong.

Because this season, Brandon and Becca CAN cook.
This season, they know
what to cook,
how to cook,
what to pair
what to get,
what this is,
what that is,
just how much,
when it’s time,
and what to say:

“Why yes, we did make that...”

“Together.”

Review Visual Description of the Original Concept

* It won an IAC award in 2014 for Best Marketing Online Ad.